Intégration sans citation visible
Absorption (GEO)
Definition
The process by which a generative engine uses a source inside its answer, with or without a visible citation.
Glossary · 44 terms
SEO · GEO · AEO · SFT
SEO, GEO and SFT glossary.
Useful technical definitions with their actual SFT value. Not only what each term means, but why it matters inside a Structure, Flow, Trust audit.
Optimisation pour les moteurs de réponse
AEO (Answer Engine Optimization)
Definition
Optimization for direct answers, featured snippets and answer engines, where the goal is extraction rather than only ranking.
Mode de recherche conversationnel Google
AI Mode
Definition
Google Search experience that provides AI-generated answers and follow-up interactions inside the search journey.
Résumés génératifs Google
AI Overviews
Definition
Google Search feature that summarizes answers with generative AI and may cite supporting sources.
Lien entrant
Backlink
Definition
A link from an external website to another website, historically used by search engines as a signal of authority.
Indexing exclusion directive
noindex tag
Definition
HTML meta tag or HTTP header telling search engines not to index a page.
URL de référence
Canonical (rel=canonical)
Definition
HTML link element indicating the preferred URL when similar or duplicate pages exist.
Citation par un moteur génératif
Citation (GEO)
Definition
The act of being named or referenced as a source inside a generative engine answer.
Stabilité visuelle
CLS (Cumulative Layout Shift)
Definition
Core Web Vitals metric measuring unexpected layout movement during page loading.
Semantic content cluster
Topic cluster
Definition
A set of related pages organized around a central topic or pillar page.
Élagage de contenu
Content pruning
Definition
The process of removing, merging or improving weak content to protect overall site quality.
Signaux web essentiels
Core Web Vitals
Definition
Google performance metrics measuring loading speed, visual stability and interaction responsiveness.
Budget de crawl
Crawl budget
Definition
The amount of crawling search engines can allocate to a website during a given period.
Disavow file
Disavow links
Definition
Google tool used to ask the search engine to ignore specific backlinks in exceptional cases.
Experience, Expertise, Authoritativeness, Trustworthiness
E-E-A-T
Definition
Google quality concept covering Experience, Expertise, Authoritativeness and Trustworthiness.
SEO orienté entités
Entity SEO
Definition
SEO approach that optimizes people, brands, concepts and organizations as identifiable entities rather than isolated keywords.
Balisage FAQ
FAQPage (schema)
Definition
Schema.org type used to describe visible question and answer content on a page.
Optimisation pour les moteurs génératifs
GEO (Generative Engine Optimization)
Definition
Discipline focused on structuring content so it can be extracted and cited by generative answer engines. Formalized in 2023 by Princeton and IIT Delhi research.
Robots de crawl IA
GPTBot / ClaudeBot / Google-Extended
Definition
Crawler or control identifiers used by AI companies and search engines to access or govern content usage.
Mise à jour contenu utile
Helpful Content Update
Definition
Google system targeting content created mainly for search engines instead of real users, integrated into core systems.
Balisage de ciblage linguistique
hreflang
Definition
HTML attribute indicating language or regional page variants to search engines.
Réactivité aux interactions
INP (Interaction to Next Paint)
Definition
Core Web Vitals metric measuring page responsiveness to user interactions.
Graphe de connaissance
Knowledge Graph
Definition
A database of entities and relationships used by search engines to understand people, organizations, places and concepts.
Temps de chargement du plus grand élément visible
LCP (Largest Contentful Paint)
Definition
Core Web Vitals metric measuring when the largest visible content element finishes loading.
Fichier proposé pour les IA
llms.txt
Definition
Proposed file format intended to summarize a site for language models. It is not an official ranking requirement.
Quebec French language law
Law 96
Definition
Quebec law requiring French to receive equivalent or stronger treatment in many commercial contexts.
Mention sans lien
Mention (GEO)
Definition
A brand or entity mention inside an AI answer without necessarily providing a clickable link.
Indexation mobile-first
Mobile-first indexing
Definition
Google indexing approach where the mobile version is the primary version used for indexing and ranking.
Mise à jour Panda
Panda (update)
Definition
Google algorithm update targeting thin, duplicate and low-quality content.
Réseau de blogs privés
PBN (Private Blog Network)
Definition
Network of websites built primarily to manipulate link authority.
Mise à jour Penguin
Penguin (update)
Definition
Google algorithm update targeting manipulative links and keyword stuffing.
SEO programmatique
Programmatic SEO
Definition
Large-scale page generation from data and templates to cover many query combinations.
Récupération contextuelle
Retrieval / grounding
Definition
Process where an AI system retrieves external sources to ground or support its generated answer.
Fichier de directives de crawl
Robots.txt
Definition
Root file giving crawlers instructions about which areas of a site they may access.
Schema.org identity links
sameAs
Definition
Schema.org property linking an entity to its official external profiles and identifiers.
Données structurées
Schema.org / JSON-LD
Definition
Shared vocabulary and JSON-LD format used to describe entities, relationships and content for machines.
Plan de site
Sitemap XML
Definition
XML file listing URLs to help search engines discover and crawl a website.
Erreur 404 déguisée
Soft 404
Definition
Page that returns HTTP 200 while behaving like a not-found page.
SEO d'expérience
SXO (Search Experience Optimization)
Definition
Approach combining search optimization and user experience quality.
Autorité thématique
Topical authority
Definition
Perceived authority of a site or entity on a subject, built through depth, consistency and reliability.
Temps de réponse serveur
TTFB (Time To First Byte)
Definition
Server response metric measuring the delay before the first byte is received.
Protocole de commerce agentique
UCP (Universal Commerce Protocol)
Definition
Emerging protocol concept for AI agents to interact with structured commerce data and trusted merchant identity.
Contenu à fort enjeu
YMYL (Your Money Your Life)
Definition
Google category for high-stakes topics such as health, finance, safety and law.
No-click result
Zero-click search
Definition
Search result where the user gets the answer without clicking through to a website.