Audit · GEO · Entity SEO

STRUCTURE · FLOW · TRUST

GEO audit: measure what search engines and AI systems actually see

A strong Google ranking does not guarantee citation in a generated answer. The SFT audit measures SEO foundations, identity and AI visibility separately.

Run the diagnosis ↗Understand GEO ↓

An audit turning entity signals into a roadmap

01

Measure

A documented baseline built from observable signals.

02

Prioritize

A P0, P1 and P2 roadmap ranked by impact.

03

Compare

A stable protocol for monitoring progress over time.

01

What the audit measures

Structure: architecture, Schema.org and internal linking.
Flow: extraction, journeys and signal circulation.
Trust: sameAs, external evidence and verifiable reputation.
AI visibility: mentions, recommendations, citations and linked citations across a controlled query set.

02

Three formats

GEO Entity Scan: rapid initial diagnosis.
SFT Audit: entity graph, Schema audit, citation gaps and P0/P1/P2 roadmap.
Entity Engineering: continuous implementation and measurement.

03

What you receive

An Entity Confidence score, priority issues ranked by impact, a competitor benchmark under the same protocol and an actionable roadmap.

04

Process

Domain and accessible-code analysis, structured-data checks, reproducible generative-engine tests and Search Console or Bing Webmaster evidence when available.

05

What the audit does not do

It guarantees no ranking, citation or performance by a fixed date. Scope and data limits are documented.

06

Book

Start with the online diagnosis or book a full audit.

Run the diagnosis

Measure initial SEO, GEO and SFT signals.

NEXT STEP

Turn blind spots into a roadmap.

The diagnosis establishes a verifiable baseline before any recommendation or implementation.

Run the diagnosis ↗

FAQ

Direct answers.

Is the free audit enough?

The online audit is free. An audit performed by John Mingam is paid. When an SFT offer is contracted, the audit is included at no additional cost.

What data is required?

Read-only Search Console and Bing Webmaster access helps. Public-data analysis remains possible with explicit limitations.

How long does it take?

Timing depends on scope and is confirmed when booking.

Can Entity Confidence scores be compared?

Yes. Entity Confidence scores can be compared across entities when they use the same model version and calculation scale.

Absorption (GEO)

The process by which a generative engine uses a source inside its answer, with or without a visible citation.

AEO (Answer Engine Optimization)

Optimization for direct answers, featured snippets and answer engines, where the goal is extraction rather than only ranking.

AI Mode

Google Search experience that provides AI-generated answers and follow-up interactions inside the search journey.

AI Overviews

Google Search feature that summarizes answers with generative AI and may cite supporting sources.

Backlink

A link from an external website to another website, historically used by search engines as a signal of authority.

noindex tag

HTML meta tag or HTTP header telling search engines not to index a page.

Canonical (rel=canonical)

HTML link element indicating the preferred URL when similar or duplicate pages exist.

Citation (GEO)

The act of being named or referenced as a source inside a generative engine answer.

CLS (Cumulative Layout Shift)

Core Web Vitals metric measuring unexpected layout movement during page loading.

Topic cluster

A set of related pages organized around a central topic or pillar page.

Content pruning

The process of removing, merging or improving weak content to protect overall site quality.

Core Web Vitals

Google performance metrics measuring loading speed, visual stability and interaction responsiveness.

Crawl budget

The amount of crawling search engines can allocate to a website during a given period.

Disavow links

Google tool used to ask the search engine to ignore specific backlinks in exceptional cases.

E-E-A-T

Google quality concept covering Experience, Expertise, Authoritativeness and Trustworthiness.

Entity SEO

SEO approach that optimizes people, brands, concepts and organizations as identifiable entities rather than isolated keywords.

FAQPage (schema)

Schema.org type used to describe visible question and answer content on a page.

GEO (Generative Engine Optimization)

Discipline focused on structuring content so it can be extracted and cited by generative answer engines. Formalized in 2023 by Princeton and IIT Delhi research.

GPTBot / ClaudeBot / Google-Extended

Crawler or control identifiers used by AI companies and search engines to access or govern content usage.

Helpful Content Update

Google system targeting content created mainly for search engines instead of real users, integrated into core systems.

hreflang

HTML attribute indicating language or regional page variants to search engines.

INP (Interaction to Next Paint)

Core Web Vitals metric measuring page responsiveness to user interactions.

Knowledge Graph

A database of entities and relationships used by search engines to understand people, organizations, places and concepts.

LCP (Largest Contentful Paint)

Core Web Vitals metric measuring when the largest visible content element finishes loading.

llms.txt

Proposed file format intended to summarize a site for language models. It is not an official ranking requirement.

Law 96

Quebec law requiring French to receive equivalent or stronger treatment in many commercial contexts.

Mention (GEO)

A brand or entity mention inside an AI answer without necessarily providing a clickable link.

Mobile-first indexing

Google indexing approach where the mobile version is the primary version used for indexing and ranking.

Panda (update)

Google algorithm update targeting thin, duplicate and low-quality content.

PBN (Private Blog Network)

Network of websites built primarily to manipulate link authority.

Penguin (update)

Google algorithm update targeting manipulative links and keyword stuffing.

Programmatic SEO

Large-scale page generation from data and templates to cover many query combinations.

Retrieval / grounding

Process where an AI system retrieves external sources to ground or support its generated answer.

Robots.txt

Root file giving crawlers instructions about which areas of a site they may access.

sameAs

Schema.org property linking an entity to its official external profiles and identifiers.

Schema.org / JSON-LD

Shared vocabulary and JSON-LD format used to describe entities, relationships and content for machines.

Sitemap XML

XML file listing URLs to help search engines discover and crawl a website.

Soft 404

Page that returns HTTP 200 while behaving like a not-found page.

SXO (Search Experience Optimization)

Approach combining search optimization and user experience quality.

Topical authority

Perceived authority of a site or entity on a subject, built through depth, consistency and reliability.

TTFB (Time To First Byte)

Server response metric measuring the delay before the first byte is received.

UCP (Universal Commerce Protocol)

Emerging protocol concept for AI agents to interact with structured commerce data and trusted merchant identity.

YMYL (Your Money Your Life)

Google category for high-stakes topics such as health, finance, safety and law.

Zero-click search

Search result where the user gets the answer without clicking through to a website.