Is the free audit enough?

The online audit is free. An audit performed by John Mingam is paid. When an SFT offer is contracted, the audit is included at no additional cost.

What data is required?

Read-only Search Console and Bing Webmaster access helps. Public-data analysis remains possible with explicit limitations.

How long does it take?

Timing depends on scope and is confirmed when booking.

GEO and Entity SEO Audit | John Mingam

Q: Can Entity Confidence scores be compared?

Comparisons require comparable model versions, scales, scopes and observation conditions. Entity Confidence is a secondary summary of the SFT profile. It must not be interpreted independently of the Structure, Flow and Trust scores.

What the audit measures

Structure: architecture, Schema.org and internal linking.
Flow: extraction, journeys and signal circulation.
Trust: sameAs, external evidence and verifiable reputation.
AI visibility: mentions, recommendations, citations and linked citations across a controlled query set.

Three formats

GEO Entity Scan: rapid initial diagnosis.
SFT Audit: entity graph, Schema audit, citation gaps and P0/P1/P2 roadmap.
Entity Engineering: continuous implementation and measurement.

What you receive

A primary Structure /100, Flow /100, Trust /100 profile, documented priorities and an actionable roadmap. Entity Confidence is a secondary summary of the SFT profile. It must not be interpreted independently of the Structure, Flow and Trust scores.

Process

Domain and accessible-code analysis, structured-data checks, reproducible generative-engine tests and Search Console or Bing Webmaster evidence when available.

What the audit does not do

It guarantees no ranking, citation or performance by a fixed date. Scope and data limits are documented.

Book

Start with the online diagnosis or book a full audit.

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Run the diagnosis

Measure initial SEO, GEO and SFT signals.

GEO audit: measure what search engines and AI systems actually see

Measure

Prioritize

Compare