2014
Reading Hummingbird.
First shift: understanding that Google was no longer reading only keywords.
p.10 · The Author · Portrait
Section 05 · Portrait
John Mingam
SEO expert · Entity SEO · Semantic strategist · Author
John Mingam, Montreal, 2026
Ten years across SEO, digital marketing and strategy leadership. Born in Marseille, based in Montreal since June 2026. Marketing director, entrepreneur, business school instructor, creator of the SFT method. I see patterns where others see chaos.
Journey
2015
Reading RankBrain.
First draft of an entity-based method.
2021
Reading MUM.
SEO becomes multimodal, relational and understanding-oriented.
2022
Generative AI arrives.
Modernization of the method and algorithm.
2023
SFT launch.
Start of independent Entity SEO consulting.
2023-2024
First concrete SFT results.
Field validation on real cases.
2025
Entity Confidence.
Launch of Entity Confidence and first draft of Universal Confidence.
2026
Durable validated results.
Working across several markets. Astronaut beta launch.
June 2026
Arrival in Montreal.
New market, same obsession: make entities verifiable.
Neurodivergence
Neurodivergent (Asperger, ADHD, dyslexia), I make it a strength: inclusive pedagogy and a reading of algorithms no one else has. A brain that structures everything, constantly, without effort.
Proof
Three published books, a fourth in progress. A Google Knowledge Panel without Wikipedia, intentionally built as proof. A verified Wikidata entity: Q127330925.
Books
In progress
Dominate the Graph.
John Mingam · 2026
Entity SEO: making Google understand who you really are.
Entity SEO, Knowledge Graph, Wikidata, Schema.org, JSON-LD, E-E-A-T, SFT method.
Published
Outsmart Fake News
John Mingam
Understand, detect, decode and respond to disinformation crises.
Fake news, Disinformation, E-reputation, Fact-checking, Crisis communication.
Published
Dominate Digital
John Mingam
Strategies to navigate digital transformation and reinvent the sector.
Digital transformation, Digital strategy, Marketing, Innovation.
Published
Dominate the Portfolio
John Mingam
Strategic guide to product portfolio management, matrices and KPIs.
Product management, Product strategy, Portfolio management, KPI.
I do not sell a promise. I show a score.
Available in Montreal, remote, or both.
Let's work together ↗