THE GRAPH · SECTION
Explainers
Understand entity-based search.
Algorithms, entities, generative engines and changes in Search explained with evidence.
SEO vs GEO vs AEO: the useful distinction in 2026
SEO, AEO and GEO are not three successive replacements. They optimize complementary stages from discovery to direct answers and sourced synthesis.
The SFT method: an SEO framework beyond Trust Flow
Structure, Flow and Trust form a practical audit framework for identity, internal circulation and verifiable evidence.
What is Entity SEO? Seven practical answers
A practical FAQ on entities, semantic SEO, structured data, small-business scope and the evidence search systems use.
SEO vs GEO: the differences that will cost you if you ignore them
Confusing SEO and GEO can cost months of AI visibility. SEO ranks, GEO gets cited. The two battles do not rely on the same signals.
AI visibility: being cited, not just indexed
Being indexed means existing somewhere. Being cited means existing in the answer. It is no longer the same battle.
Schema, Trust and machines: the forgotten triptych
Clean schema is not page decoration. It makes an identity readable without ambiguity.
SEO in 2026: the entity replaces the page
The keyword loses its central role. Visibility is decided by the identity machines can verify.