Approach
Understand the system before optimizing a metric.
Separate documented facts, measured observations, hypotheses and proprietary frameworks. State the scope and limitations of each diagnosis.
01 / GEO & AI Search
Define the relevant search surfaces.
GEO — Generative Engine Optimization —, AI Overviews, AI Mode, ChatGPT Search, Gemini and Perplexity: identify relevant questions and engines before designing visibility monitoring.
02 / GEO & AI Search
Build usable sources.
Clarify answers, attribute information, make sources verifiable and strengthen trust signals. Content quality, technical access and entity consistency are complementary areas of work.
03 / GEO & AI Search
Measure with context.
Distinguish mentions, citations and links using a documented protocol. One observed answer does not demonstrate stable visibility. Proprietary scores are never presented as official engine metrics.