john mingam.
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THE SEARCH LEARNING PLATFORM

Learn modern Search. Build. Experiment. Prove it.

Mi Search University combines theory, practice and experimentation to teach SEO, Entity SEO, structured data and AI-powered search.

Explore Mi Search University View the curriculum ↓

SEARCH IS CHANGING

Ranking a page is no longer the only problem to solve.

Professionals still need crawling, indexing and content fundamentals while learning how entities, knowledge graphs and generative answer systems work.

Traditional SearchSEOKeywordsLinksRankings
Modern SearchEntitiesKnowledge GraphsSchema.orgAnswer EnginesGEOAI Search

A LEARNING ENVIRONMENT

Structured courses, technical practice and visible progress.

The platform organizes learning through courses, schools of expertise, labs, projects and verified outcomes stored in the learner’s account.

  • Courses
  • Learning paths
  • Labs
  • Projects
  • Progress
  • Certifications

LEARNING PATHS

Choose a school around the skill you need to build.

The product screens confirm 7 schools and 30 courses. These four domains are directly visible in the interface.

01

SEO Foundations

Information retrieval · Search intent · SERP analysis

02

Technical SEO

Crawling · Rendering · Indexing · HTTP

03

Content & Semantic SEO

Content systems · Semantics · Sources

04

Entity SEO & Knowledge Graph

Schema.org · Entities · Knowledge graphs

Explore the courses

LEARN BY DOING

Turn theory into a defensible technical decision.

Labs provide a scenario, constraints and expected evidence. Attempts are recorded so the exercise can become proof of applied skill.

Access the labs

INSIDE MI SEARCH UNIVERSITY

A product tour, reconstructed in code.

Every preview below reproduces the real product structure and adapts for mobile instead of shrinking an unreadable desktop dashboard.

01 · COURSE

A course connects objectives, lessons and deliverables.

Course navigation exposes lesson progress, duration, learning objectives and the validation criteria for a professional deliverable.

02 · CERTIFICATION

Learning outcomes can be verified.

The Certifications area presents recorded assessment results and a public verification URL when a certificate has been issued.

LEARNING METHOD

Learn, practise, experiment, validate, master.

  1. 01

    Learn

    Understand the foundations.

  2. 02

    Practice

    Apply each concept.

  3. 03

    Experiment

    Test different approaches.

  4. 04

    Validate

    Verify the acquired skill.

  5. 05

    Master

    Build operational understanding.

WHO IS IT FOR?

For professionals who need to understand and build Search.

The platform is designed for people already working with SEO, technology, content or search systems—not as a universal promise of instant career transformation.

  • SEO Specialists
  • Technical SEO & SEO Engineers
  • Developers
  • Content Strategists
  • Digital Marketers
  • AI Search / GEO professionals

BEHIND THE PLATFORM

A learning system built by John Mingam.

John Mingam is a senior SEO Engineer and Entity SEO / AEO specialist based in Montreal. Mi Search University turns that research and engineering practice into applied learning paths.

View profile

THE FUTURE OF SEARCH IS ALREADY HERE

Learn how to understand it, structure it and build for it.

Enter Mi Search University to explore its courses, schools of expertise and practical labs.

Start learning

Absorption (GEO)

The process by which a generative engine uses a source inside its answer, with or without a visible citation.

AEO (Answer Engine Optimization)

Optimization for direct answers, featured snippets and answer engines, where the goal is extraction rather than only ranking.

AI Mode

Google Search experience that provides AI-generated answers and follow-up interactions inside the search journey.

AI Overviews

Google Search feature that summarizes answers with generative AI and may cite supporting sources.

noindex tag

HTML meta tag or HTTP header telling search engines not to index a page.

Canonical (rel=canonical)

HTML link element indicating the preferred URL when similar or duplicate pages exist.

Citation (GEO)

The act of being named or referenced as a source inside a generative engine answer.

CLS (Cumulative Layout Shift)

Core Web Vitals metric measuring unexpected layout movement during page loading.

Topic cluster

A set of related pages organized around a central topic or pillar page.

Content pruning

The process of removing, merging or improving weak content to protect overall site quality.

Core Web Vitals

Google performance metrics measuring loading speed, visual stability and interaction responsiveness.

Crawl budget

The amount of crawling search engines can allocate to a website during a given period.

Disavow links

Google tool used to ask the search engine to ignore specific backlinks in exceptional cases.

E-E-A-T

Google quality concept covering Experience, Expertise, Authoritativeness and Trustworthiness.

Entity SEO

SEO approach that optimizes people, brands, concepts and organizations as identifiable entities rather than isolated keywords.

FAQPage (schema)

Schema.org type used to describe visible question and answer content on a page.

GEO (Generative Engine Optimization)

Discipline focused on structuring content so it can be extracted and cited by generative answer engines. Formalized in 2023 by Princeton and IIT Delhi research.

GPTBot / ClaudeBot / Google-Extended

Crawler or control identifiers used by AI companies and search engines to access or govern content usage.

Helpful Content Update

Google system targeting content created mainly for search engines instead of real users, integrated into core systems.

hreflang

HTML attribute indicating language or regional page variants to search engines.

INP (Interaction to Next Paint)

Core Web Vitals metric measuring page responsiveness to user interactions.

Knowledge Graph

A database of entities and relationships used by search engines to understand people, organizations, places and concepts.

LCP (Largest Contentful Paint)

Core Web Vitals metric measuring when the largest visible content element finishes loading.

llms.txt

Proposed file format intended to summarize a site for language models. It is not an official ranking requirement.

Law 96

Quebec law requiring French to receive equivalent or stronger treatment in many commercial contexts.

Mention (GEO)

A brand or entity mention inside an AI answer without necessarily providing a clickable link.

Mobile-first indexing

Google indexing approach where the mobile version is the primary version used for indexing and ranking.

Panda (update)

Google algorithm update targeting thin, duplicate and low-quality content.

PBN (Private Blog Network)

Network of websites built primarily to manipulate link authority.

Penguin (update)

Google algorithm update targeting manipulative links and keyword stuffing.

Programmatic SEO

Large-scale page generation from data and templates to cover many query combinations.

Retrieval / grounding

Process where an AI system retrieves external sources to ground or support its generated answer.

Robots.txt

Root file giving crawlers instructions about which areas of a site they may access.

sameAs

Schema.org property linking an entity to its official external profiles and identifiers.

Schema.org / JSON-LD

Shared vocabulary and JSON-LD format used to describe entities, relationships and content for machines.

Sitemap XML

XML file listing URLs to help search engines discover and crawl a website.

Soft 404

Page that returns HTTP 200 while behaving like a not-found page.

SXO (Search Experience Optimization)

Approach combining search optimization and user experience quality.

Topical authority

Perceived authority of a site or entity on a subject, built through depth, consistency and reliability.

TTFB (Time To First Byte)

Server response metric measuring the delay before the first byte is received.

UCP (Universal Commerce Protocol)

Emerging protocol concept for AI agents to interact with structured commerce data and trusted merchant identity.

YMYL (Your Money Your Life)

Google category for high-stakes topics such as health, finance, safety and law.

Zero-click search

Search result where the user gets the answer without clicking through to a website.

Accessibility

Customize the site display and assistance features.

Text size
Text spacing

Voice reading

Reads selected text, or the main content if nothing is selected.