Expertise
Build visibility that stays understandable.
From technical SEO to AI Search, the objective remains the same: make an organization discoverable, understandable, credible and usable by search engines, AI systems and people.
SEO & Search
Make your website accessible, understandable and useful. Build a sound technical and editorial foundation for search engines and AI Search.
GEO & AI Search
Work on content retrieval, understanding and credibility in answer engines, without promising guaranteed citations or rankings.
Entity SEO
Identify entities, describe relationships and strengthen consistency between your website, public profiles and external sources.
Audits & diagnostics
An engineering approach to connect symptoms to causes, prioritize interventions and measure the effects of corrections.
Strategy & consulting
Connect Search strategy to team decisions. From information architecture to implementation, build a direction your organization can manage.
Engineering
The methods behind the practice.
Explore John’s research, the SFT method and engineering systems.
Engineering