Approach
Understand the system before optimizing a metric.
Observe → understand → diagnose → prioritize → correct → measure. An audit creates value through explanation and decisions, not the number of checklist items.
01 / Audits & diagnostics
Observe the system in context.
Select useful analyses across crawling, indexing, architecture, internal linking, performance, content and international SEO according to symptoms and available Search data.
02 / Audits & diagnostics
Test possible causes.
Investigate entities, Schema.org, Knowledge Graphs, trust and citation readiness when GEO and AI Search are in scope. Separate reproducible findings from hypotheses and identify missing evidence.
03 / Audits & diagnostics
Turn diagnosis into a roadmap.
Prioritize by expected impact, effort, dependencies and confidence. Define acceptance criteria, support implementation and assess what changes after fixes are deployed.