p.08 · Editorial
Section · Magazine
Opinions, investigations, sharp takes.
What is happening in SEO, said without filter.
Latest articles
The Future
AI visibility: being cited, not just indexed
Being indexed means existing somewhere. Being cited means existing in the answer. It is no longer the same battle.
Field notes
Schema, Trust and machines: the forgotten triptych
Clean schema is not page decoration. It makes an identity readable without ambiguity.
Investigation
SEO in 2026: the entity replaces the page
The keyword loses its central role. Visibility is decided by the identity machines can verify.