Approach
Understand the system before optimizing a metric.
Entity SEO extends beyond Schema.org. It connects architecture, content, digital identity and independent corroboration to help machines understand your organization.
01 / Entity SEO
Name. Distinguish. Connect.
Map people, organizations, services and products. Resolve ambiguous names, explain relationships and align identifying information. A Knowledge Graph models relationships, not just keywords.
02 / Entity SEO
Structured data grounded in reality.
Use Schema.org and JSON-LD for visible Person, Organization, Service or Product information as appropriate. Stable identifiers and sameAs links connect real profiles; they do not create evidence on their own.
03 / Entity SEO
Consistency beyond your website.
Compare names, descriptions, locations and roles across pages and external sources. Document contradictions, correct profiles you control and identify claims requiring independent corroboration.