Diagnose
SFT SEO & GEO audit
An independent diagnosis before deciding what to fix. The audit examines Structure, Flow and Trust and delivers a prioritized, documented and explainable roadmap.
- SFT diagnosis
- Priorities
- Evidence
- Limitations
Consulting · SEO · GEO · SFT
The right level of support for your challenge.
You don't necessarily need more content, more tools or another provider. You need to know where the problem is, who should fix it and how to measure progress.
I work at three levels: diagnosis, implementation support and strategic leadership.
Three levels
Three ways to work together.
Implement
SFT consulting
Turn a diagnosis into practical work and make decisions about architecture, content, entities, internal links, structured data, evidence and measurement.
- Evolving roadmap
- Implementation oversight
- Gap measurement
Lead
Marketing, Search & Growth leadership
Connect acquisition, Search, content, conversion, analytics, product and business priorities with your existing team.
- Leadership
- Decisions
- Coordination
- Oversight
Finding your fit
How to choose.
Understand what is holding you back
Start with the SFT SEO & GEO audit.
Explore the audit ↗Implement with your team
Choose SFT consulting to scope and manage your Search work.
Explore consulting ↗Add senior leadership
Choose fractional Marketing, Search & Growth leadership.
Explore leadership ↗Get an initial score
Use the free automated diagnostic.
Start the diagnostic ↗Working framework
What SFT brings.
SFT is a proprietary diagnostic framework. It does not reproduce the internal weighting of Google or an AI system, and it does not guarantee rankings, a Knowledge Panel or generative citations.
Structure
Are the entity and its content technically and semantically understandable?
Flow
Do identity, topics and evidence circulate consistently?
Trust
Which claims are actually corroborated by independent sources?
Method
How the work happens.
Observe
Start with data, the website, SERPs, sources and real constraints.
Prioritize
Distinguish structural problems from secondary optimizations.
Implement
Carry out actions in a coherent order.
Measure
Document what changes without confusing correlation with causation.
Explicit limitations
Who this is for, and who it isn't.
- A fit if organic acquisition is strategic and needs to connect to business goals.
- A fit if your content and signals are scattered and need prioritizing.
- Less suitable if you want guaranteed rankings, purchased backlinks or a promise of AI citations.
An observable correlation never automatically establishes algorithmic causation.
FAQ · Questions
Before you decide.
Do I need to start with an audit?
Not always. A recent, documented and actionable diagnosis can be a starting point. Otherwise, an audit avoids building a consulting engagement on assumptions.
Is this only SEO?
No. Search remains central, but engagements may cover editorial architecture, structured data, measurement, content, conversion and marketing coordination.
Does SFT guarantee that ChatGPT or Google will cite me?
No. SFT evaluates observable conditions for understanding, circulation and evidence. External systems alone determine their results and citations.
Can I start with the free diagnostic?
Yes. It provides an initial assessment, without replacing a detailed audit of the 30 SFT criteria.