Entity SEO
We no longer target words. We build entities the Knowledge Graph connects. Every page becomes a node, not an isolated text.
p.04 · Engineering · Entity SEO Quarterly
Section 02
SEO engineering
SEO is not marketing in disguise. It is engineering. I see patterns where others see chaos.
A marketer tweaks a text. An engineer builds a system that holds, measures itself, and repairs itself. That is the difference between hoping for a result and producing one.
Technical
JSON-LD, sameAs, schema at scale, Core Web Vitals. The language machines understand without ambiguity. Without it, your best content stays unreadable to the algorithm.
AEO / GEO
Be the answer, not the link. Optimize for ChatGPT, Perplexity and Gemini. The click disappears. The citation stays.
Measurement & data
Entity score, AI visibility, citations. What gets measured gets steered. What does not get measured stays an opinion.
What it changes concretely
A technical audit reveals in hours what a marketing audit misses in months.
A clean schema turns an invisible page into a cited entity.
Green Core Web Vitals are not a bonus. They are an indexing prerequisite.
A generative AI never cites a source it cannot structurally understand.
Engineering serves the method. The method serves the entity. See how it all connects.