Absorption (GEO)
The process by which a generative engine uses a source inside its answer, with or without a visible citation.
p.08 · Editorial · Search publication
ENTITY SEO · GEO · AEO · AI SEARCH
The Graph.
The Graph explains the shift from keyword search to entity-based Search. Publications designed for human decisions, Google understanding and verifiable AI citation.
Understand entity-based search
Algorithms, entities, generative engines and changes in Search explained with evidence.
7 publication(s)StudiesEvidence through data
Original data, observations and benchmarks on visibility across search and AI systems.
1 publication(s)PlaybooksTurn analysis into action
Practical guides, audit methods and local cases designed for implementation.
6 publication(s)PerspectivesA position, not a consensus
Evidence-backed viewpoints on SEO, GEO and the evolution of the profession.
1 publication(s)EDITORIAL STANDARD
Evidence, not promises.
- Claims connected to verifiable sources.
- Signed, dated and maintained publications.
- One real question addressed per article.
GLOSSARY
Directly citable definitions.
A short answer followed by the context needed to understand and verify it.
Open the glossary →PUBLICATIONS
Latest articles.
Studies
State of GEO in Quebec 2026: annual report
A benchmark of 20 Quebec organizations across Structure, Flow and Trust (SFT), GEO, AEO and Entity SEO.
Explainers
SEO in 2026: the entity replaces the page
The keyword loses its central role. Visibility is decided by the identity machines can verify.
Playbooks
Quebec Law 25 and websites: technical privacy controls to verify
A technical audit method for reconciling cookies, forms, vendors and privacy notices with how a Quebec website actually handles personal information.
Playbooks
Why Montreal businesses need bilingual Entity SEO
A bilingual Montreal brand needs one verifiable identity and two genuinely useful language experiences, not duplicated pages that drift apart.
Explainers
SEO vs GEO vs AEO: the useful distinction in 2026
SEO, AEO and GEO are not three successive replacements. They optimize complementary stages from discovery to direct answers and sourced synthesis.
Playbooks
How can a website earn citations from ChatGPT, Perplexity, Gemini and Claude?
Direct answers on crawler access, source quality, content structure and responsible measurement across AI assistants.
View 9 more publications
Explainers
The SFT method: an SEO framework beyond Trust Flow
Structure, Flow and Trust form a practical audit framework for identity, internal circulation and verifiable evidence.
Explainers
What is Entity SEO? Seven practical answers
A practical FAQ on entities, semantic SEO, structured data, small-business scope and the evidence search systems use.
Playbooks
Bill 96 and bilingual SEO in Quebec: audit every language surface
A technical inventory of pages, metadata, forms and language journeys for Quebec organizations, without treating an SEO audit as legal advice.
Playbooks
GEO in Montreal: become a usable source for generative search
How a Montreal organization can become discoverable, understandable and supportable enough to earn citations in AI-assisted search.
Playbooks
Entity SEO in Montreal: connect every page to a verifiable business
A Montreal-focused method for connecting content, structured data and external evidence so search systems can identify the business behind the pages.
Perspectives
The only consultant treating SEO and GEO as one discipline
Most agencies sell GEO as an add-on attached to SEO. The SFT™ method shows why this is a structural mistake, not just a commercial choice.
Explainers
SEO vs GEO: the differences that will cost you if you ignore them
Confusing SEO and GEO can cost months of AI visibility. SEO ranks, GEO gets cited. The two battles do not rely on the same signals.
Explainers
AI visibility: being cited, not just indexed
Being indexed means existing somewhere. Being cited means existing in the answer. It is no longer the same battle.
Explainers
Schema, Trust and machines: the forgotten triptych
Clean schema is not page decoration. It makes an identity readable without ambiguity.
FAQ · THE GRAPH
Editorial questions.
What is The Graph?
The Graph is John Mingam’s editorial publication about entity-based Search, GEO, AEO and visibility in generative answers.
How do Explainers differ from Playbooks?
Explainers clarify mechanisms and consequences. Playbooks turn those findings into practical methods, checks and decisions.
How are publications verified?
Articles separate facts, sources and analysis. They are dated, signed and updated when observable evidence changes.