GEO / AI
2023 — Ahrefs · Wikipedia
How did Bing Chat and Google SGE change search?
Bing integrated GPT into search. Google announced the opt-in Search Generative Experience at I/O on May 10, 2023, through Search Labs, anticipating AI Overviews.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Flow. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include Bing Chat, Copilot, SGE, Google I/O 2023. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Flow connects the answer to other website entities through internal links, logical journeys, categories and pillar pages.