GEO / AI
Best practices — Best practices GEO
Why avoid promotional language in key passages?
Factual, neutral wording is easier to reuse in generated answers. Excessive promotion can make a passage less suitable as a direct citation.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include marketing tone, promotional language. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.