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Google SEO

1998–2000 — Search Engine Journal · Wikipedia

What changed when Google introduced PageRank?

Direct answer

PageRank treats inbound links as votes of confidence, moving ranking beyond simple on-page keyword counts. It became the foundation of authority-oriented SEO.

SFT mapping

StructureFlowTrust

Source

1998–2000 — Search Engine Journal · Wikipedia

Further analysis

Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.

In SFT, this topic relates to Flow, Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.

Related search terms include PageRank, Google, links, 1998. Use them to describe the issue in a brief, audit or answer page.

Applying SFT

Flow connects the answer to other website entities through internal links, logical journeys, categories and pillar pages.

Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.

Accessibility

Customize the site display and assistance features.

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Voice reading

Reads selected text, or the main content if nothing is selected.