GEO / AI
Princeton study, nov. 2023 — arXiv 2311.09735
Which tactics performed well in the GEO study?
Citing sources, adding attributed statistics and including quotations improved visibility by up to 40% in the tested setting. Source citations also produced a reported 115% improvement for sources initially in fifth position.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include cite sources, statistics addition, quotation addition, 40%. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.