GEO / AI
Best practices — Google Search Central
How do you support visual search through Google Lens?
Use high-resolution images with accurate alt text and relevant surrounding text so the image can be identified and connected to the right page.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Structure. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include Google Lens, visual search. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Structure turns a rule into readable architecture: headings, URLs, structured data, visible content and clear hierarchy.