GEO / AI
Best practices — Best practices GEO
How do you detect AI errors about your brand?
Regularly ask generative engines about the brand to identify incorrect or outdated information, then investigate and correct the underlying sources.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include brand AI hallucinations, citation verification. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.