Google SEO
Best practices — Google Page Experience
Why put useful content above the fold?
Excessive advertising or interstitials above the fold harms the experience and can affect page-experience assessments.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include above the fold, intrusive advertising. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.