Google SEO
December 2022 — Google Search Central Blog
Why was Experience added to E-A-T?
Experience officially became the additional E in the framework. Trust was identified as the most important of the four elements. E-E-A-T is an evaluation framework rather than a direct ranking factor.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include E-E-A-T, experience, trust, pillar. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.