Google SEO
Best practices — Google Spam Policies
Why avoid cloaking and hidden content?
Serving different content to search engines and users explicitly violates Google's spam policies and can lead to a severe manual action.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include cloaking, hidden content, spam policies. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.