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Best practices — Google Search Central

Why adapt translated content?

Direct answer

Automatic translations published without editorial review or cultural adaptation can provide little value, especially in international markets. Review both the language and local relevance.

SFT mapping

StructureFlowTrust

Source

Best practices — Google Search Central

Further analysis

Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.

In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.

Related search terms include machine translation, translated content. Use them to describe the issue in a brief, audit or answer page.

Applying SFT

Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.

Accessibility

Customize the site display and assistance features.

Text size
Text spacing

Voice reading

Reads selected text, or the main content if nothing is selected.