Google SEO
May 2026 — Search Engine Land · Ahrefs
Why does optimizing for generative search remain SEO?
Google's stated position is that files such as llms.txt are unnecessary: optimizing generative search means improving the search experience, so it remains SEO. The source also describes Search Console reporting for AI Overviews and AI Mode impressions.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Structure, Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include GEO and SEO, llms.txt, Google mythbusting. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Structure turns a rule into readable architecture: headings, URLs, structured data, visible content and clear hierarchy.
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.