john mingam.
Google SEO

Google SEO

February 2023 — Google Search Central Blog

What was the Perspectives filter?

Direct answer

A search filter highlighting personal-experience content from forums, videos and social platforms alongside traditional web results.

SFT mapping

StructureFlowTrust

Source

February 2023 — Google Search Central Blog

Further analysis

Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.

In SFT, this topic relates to Flow, Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.

Related search terms include Perspectives filter, personal-experience content. Use them to describe the issue in a brief, audit or answer page.

Applying SFT

Flow connects the answer to other website entities through internal links, logical journeys, categories and pillar pages.

Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.

Accessibility

Customize the site display and assistance features.

Text size
Text spacing

Voice reading

Reads selected text, or the main content if nothing is selected.