SFT · 6 entries
SFT method
Direct answers about Structure, Flow, Trust and practical applications of the method.
What is the SFT method?
SFT divides visibility strategy into three layers: Structure (technical and semantic architecture), Flow (the circulation of authority and attention) and Trust (reliability signals for engines and people). Every Google or GEO recommendation fits into one of these layers.
Why think in entities rather than keywords?
Modern search engines work with entities connected in a knowledge graph, beyond keyword strings. An identifiable entity provides a stable foundation for understanding and citation despite algorithm changes.
How should you prioritize Structure, Flow and Trust?
For a new or technically complex website, start with Structure. If content is sound but conversions are weak, examine Flow. If the website is technically clean yet absent from AI answers, investigate Trust first.
How do you apply SFT to a restaurant website?
Structure: mark up the menu with Menu/MenuItem schema and complete the Google Business Profile. Flow: link signature-dish pages to reservations. Trust: maintain recent reviews and consistent name, address and phone information across local directories.
How do you apply SFT to an HR platform?
Structure: establish clear architecture between product features and HR resources. Flow: connect the HR glossary to product pages. Trust: publish client case studies and clearly explain regulatory compliance.
How do you apply SFT to biometric or sensitive-data products?
For a product handling sensitive data, Trust takes priority over Structure and Flow: a clear privacy policy, visible certifications and full transparency about data use come before conversion optimization.