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SFT method

Method MI Intelligence Search — MI Intelligence Search · SFT™

How should you prioritize Structure, Flow and Trust?

Direct answer

For a new or technically complex website, start with Structure. If content is sound but conversions are weak, examine Flow. If the website is technically clean yet absent from AI answers, investigate Trust first.

SFT mapping

StructureFlowTrust

Source

Method MI Intelligence Search — MI Intelligence Search · SFT™

Further analysis

Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.

In SFT, this topic relates to Structure, Flow, Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.

Related search terms include prioritization, audit, diagnosis. Use them to describe the issue in a brief, audit or answer page.

Applying SFT

Structure turns a rule into readable architecture: headings, URLs, structured data, visible content and clear hierarchy.

Flow connects the answer to other website entities through internal links, logical journeys, categories and pillar pages.

Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.

Accessibility

Customize the site display and assistance features.

Text size
Text spacing

Voice reading

Reads selected text, or the main content if nothing is selected.