Google SEO
Best practices — Moz
Why include internal links in a link-building strategy?
A strong external backlink has limited reach if its authority cannot flow through coherent internal links to strategic pages.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Flow. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include internal versus external links, linking balance. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Flow connects the answer to other website entities through internal links, logical journeys, categories and pillar pages.