Google SEO
Best practices — Google Search Central
How do you write meta descriptions for clicks?
Meta descriptions influence click-through rather than directly determining rankings. Address the search intent clearly in approximately 150–160 characters instead of merely summarizing the page.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Flow. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include meta description, CTR, snippet. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Flow connects the answer to other website entities through internal links, logical journeys, categories and pillar pages.