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2011 (JSON-LD recommended 2017) — Schema.org · Google

How did Schema.org and JSON-LD become established?

Direct answer

Schema.org is a shared structured-data vocabulary launched by Bing, Google and Yahoo. Google subsequently recommended JSON-LD as its preferred format, making it a common way to describe content and entities for machines.

SFT mapping

StructureFlowTrust

Source

2011 (JSON-LD recommended 2017) — Schema.org · Google

Further analysis

Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.

In SFT, this topic relates to Structure, Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.

Related search terms include Schema.org, JSON-LD, structured data. Use them to describe the issue in a brief, audit or answer page.

Applying SFT

Structure turns a rule into readable architecture: headings, URLs, structured data, visible content and clear hierarchy.

Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.

Accessibility

Customize the site display and assistance features.

Text size
Text spacing

Voice reading

Reads selected text, or the main content if nothing is selected.