Google SEO
Best practices — Google Search Central
What was Discover's Follow feature for?
Following a website directly through Discover was designed to strengthen audience loyalty independently of traditional organic rankings.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Flow, Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include Discover Follow, Discover subscriptions. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Flow connects the answer to other website entities through internal links, logical journeys, categories and pillar pages.
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.