Google SEO
March 2017 — Search Engine Land
What did the Fred update target?
Fred affected low-quality websites with an excessive advertising-to-content ratio, created primarily for ad revenue rather than users.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include Fred update, excessive advertising. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.