Google SEO
August 2018 — nomadicsoftware · SEO-Kreativ
Why did the Medic update draw attention to E-A-T?
Medic hit health and finance YMYL websites lacking credible authorship or sourcing. Some lost 40–80% of their visibility, bringing E-A-T to the centre of SEO discussions.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include Medic, YMYL, health, finance. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.