Google SEO
July 2014 — Search Engine Land
How did Pigeon affect local SEO?
Pigeon brought local and traditional search algorithms closer together, increasing the relevance of content and links in local rankings beyond proximity alone.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Structure, Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include Pigeon update, local SEO 2014. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Structure turns a rule into readable architecture: headings, URLs, structured data, visible content and clear hierarchy.
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.