Google SEO
Best practices — Moz
How should you write internal-link anchors?
Use varied, descriptive anchors rather than repeatedly writing “click here” or the same exact keyword. This clarifies context without over-optimization.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Structure, Flow. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include anchor text, internal linking. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Structure turns a rule into readable architecture: headings, URLs, structured data, visible content and clear hierarchy.
Flow connects the answer to other website entities through internal links, logical journeys, categories and pillar pages.