Google SEO
Best practices — Moz Local
How do you check NAP consistency?
Name, address and phone information should match across website pages and external directories. Inconsistencies blur local entity signals.
Further analysis
Use this entry as an audit checkpoint. The cited source establishes the context; the direct answer identifies what to check before choosing an action.
In SFT, this topic relates to Trust. Check whether the signal is visible on the page, connected to the rest of the website and supported by understandable evidence.
Related search terms include NAP, name address phone. Use them to describe the issue in a brief, audit or answer page.
Applying SFT
Trust requires observable evidence: sources, consistency, citations, identifiable authors and verifiable claims.