SEARCH INTELLIGENCE · DEFINED TERMS
Concepts
Stable definitions for the ideas used across John Mingam’s work on SEO, GEO, entities and generative visibility.
Search Generation
Search Generation begins when the user stops browsing an index and delegates the sorting to a system that retrieves, selects, synthesizes and recommends on their behalf.
↗GEO
GEO organizes a source so a generative system can retrieve, understand, verify and, when the context supports it, cite that source in an answer.
↗Entity SEO
Entity SEO makes a person, organization, brand, product or concept identifiable through a stable name, consistent attributes, explicit relationships and verifiable evidence.
↗Generative Visibility
Generative Visibility measures the presence, representation and citation of an entity or source across a documented set of generated answers.