Definition
GEO extends SEO foundations: accessibility, indexation, relevance and authority still matter. It adds work on answer extractability, evidence, attribution, entity coherence and the measurement of generative citations.
Useful distinctions
- SEO supports discovery and ranking; GEO also observes selection and citation within a synthesis.
- GEO can never guarantee that a model will cite a page.
- Responsible measurement records the engine, question, language, market and observation date.
Observable signals
The concept can be examined through documented observations rather than promises:
- crawler access
- self-contained answers
- dated sources
- observed citations and mentions
Related concepts
Search Generation
Search Generation begins when the user stops browsing an index and delegates the sorting to a system that retrieves, selects, synthesizes and recommends on their behalf.
↗Generative Visibility
Generative Visibility measures the presence, representation and citation of an entity or source across a documented set of generated answers.
↗Entity SEO
Entity SEO makes a person, organization, brand, product or concept identifiable through a stable name, consistent attributes, explicit relationships and verifiable evidence.