Definition

The work goes beyond adding isolated markup. It aligns visible content, Schema.org identifiers, canonical pages and external sources so systems can resolve the same entity without major contradictions.

Useful distinctions

  • An entity is an identifiable object; a keyword is a search expression.
  • Schema.org describes relationships but does not create a recognized entity by itself.
  • Consistency makes verification easier without guaranteeing ranking or citation.

Observable signals

The concept can be examined through documented observations rather than promises:

  • canonical name and aliases
  • stable @id values
  • Schema.org relationships
  • external corroboration