Definition

It is not a universal position. Each observation depends on the engine, model, question, language, market and date. Measurement must distinguish a brand mention, a cited URL and a recommendation as an option.

Useful distinctions

  • A mention names an entity; a citation attributes information to a source.
  • A recommendation can influence a decision without immediately producing a click.
  • A composite score should disclose its factors, weights, version and limits.

Observable signals

The concept can be examined through documented observations rather than promises:

  • mention frequency
  • citation frequency
  • accuracy
  • share of voice
  • change over time
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Search Generation

Search Generation begins when the user stops browsing an index and delegates the sorting to a system that retrieves, selects, synthesizes and recommends on their behalf.

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GEO

GEO organizes a source so a generative system can retrieve, understand, verify and, when the context supports it, cite that source in an answer.

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Entity SEO

Entity SEO makes a person, organization, brand, product or concept identifiable through a stable name, consistent attributes, explicit relationships and verifiable evidence.